Selected work
Analysis that moved the decision.
7 pieces from marketplace, fintech and services work. Client names withheld where under NDA; numbers shown as published ratios and indices.
Types of work:
Diagnosis
Programme design
Research
Point of view
Flagship roles
Where I built these methods.
TelecomTelenor and Jazz2010 to 2020
Loyalty, personalisation and offer design at national scale
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Telco bundle penetration grew from 17% to 25%.
+5% ARPU
Bundle penetration; ARPU vs a control group. Internal figures.
FintechDiagnosis2026
The activation bottleneck
Where the install-to-paid funnel of a regulated investing and learning app breaks, and the operating model built around that finding.
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99.85% of installs never become paid, and most are lost before the second session.
Source: Mobile analytics event export, 192 days, anonymised
MarketplaceProgramme design2025
The first 60 days
An incubation programme for new marketplace vendors, built around speed to first order.
Vendors who get a first order fast generate about 6× the volume.
Orders per vendor, first 30 days (fastest = 100)
Source: Group vendor cohorts, 2024–25, anonymised
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MarketplaceOrg design2025
Who should incubate new vendors?
3 organisation options compared; one incubation team with early graduation to account managers is selected.
The payoff from incubating the right vendors ranges from 4× to 21× by market.
Source: Ratio of 30-day orders, top-class vs same-grade vendors, A-grade, Markets 1 to 17, sorted
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ServicesStrategyProposal2026
Where the AI gain lands
Role exposure, who keeps the gain, and a hybrid pricing model for an HR outsourcing and staffing group.
Automation removes billable hours before it removes cost.
Payroll officer
HR operations administrator
Billing and invoicing analyst
Recruitment coordinator
Back-office processing associate
Recruitment consultant
Compliance and statutory officer
HR consultant
Product and platform engineer
Site supervisor and coordinator
Executive search consultant
Client relationship manager
Field, facilities and support staff
13 role families. Filled = high exposure, outline = partial, dim = low. Ratings are analyst judgement, to be validated with the firm's own data.
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Research synthesisEvidence2026
−19% to +35%: what the evidence says about AI at work
7 studies, 1 measured range. Licences alone can land anywhere on this line.
The range is the finding.
Slower / worseFaster / better
−19%
−19%
~0
+12.2%
+13.8%
+26.1%
+35%
Source: 7 peer-reviewed or preregistered studies, 2023–2026; not like-for-like, so no median is shown.
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Programme designProposal
An executive AI programme built on leaders' own work
4 sessions where leaders work on their own material, with hands-on time held above a floor.
Every session is designed to clear the 65% hands-on floor.
Hands-on share of session time, planned. Dashed line: 65% floor.
ProposalCommitment: 12 leaders, 12 tested prototypes, 1 ranked pilot pipeline.
Point of view
Directing AI now has 4 levels
From wording a question well to wiring loops together with human checkpoints.
04Graph engineeringWire loops together with routing, permissions and human checkpoints.
03Loop engineeringInstruct, act, check against a standard, correct.
02Context engineeringFill the window with the right files, examples and standards.
01Prompt engineeringWord the question well.
How I work with data
01
Diagnose before building
02
Show the finding in one chart
03
Tie every number to an owner and a date